With annual sales
growth estimated to exceed 20 per cent, many global drug companies regard China
as a “must-win” market.
But problems from
basic delivery of services across the vast country to rampant corruption, beset
the sector. GlaxoSmithKline’s
bribery charges brought international attention to the problems.
Measured by availability, price and quality, China has a long way to go.
One big challenge for
the government is the high cost of so-called generic drugs that have provided
an easy way for big multinationals to make profits. In China, the price of
branded generic drugs remains high, as hospitals and companies impose a premium
for what they claim are higher quality products compared with lower-cost
equivalents made by rivals.
“It is a bit of a
strange thing to see old drugs priced far higher than you would see anywhere
else in the industrialised world,” says Dr Carl Firth, the chief executive
officer and founder of ASLAN Pharmaceuticals, an Asia-focused pharmaceutical
company.
“The government has
been reducing prices on older drugs but the pricing pressure is not as strong
as you would see in the west.”
Another issue is a
lack of quality healthcare outside the hospital system. Clinics and community
physician practices are beset by inconsistent quality and mistrust, so 90 per
cent of inpatient and outpatient services are delivered via hospitals, an
expensive platform.
For hospitals and
healthcare organisations to make money, they must charge higher prices for
pharmaceuticals and other, unregulated, services such as X-rays or scans or
prescribe unnecessary drugs, diagnostic or surgical procedures.
According to Public
Finance in China, published by the World Bank, China has two-and-a-half times
as many MRI scanners per capita than would be predicted by its GDP.
This led to the
conclusion that profit incentives and not patient outcomes may be driving this
proliferation of technology. Ironically, this incentive increases the
perception that those who can afford scans are receiving better care. Ancillary
costs in China’s healthcare system can be very high.
Pharmaceutical prices
are controlled by The National Formulary list of medicines. But inclusion in
the formulary ensures sales volume. But for lower volume products, avoiding the
formulary allows them to be priced higher.
The government
introduced an Essential Drug List in 2009, which capped the price of as many as
500 items. According to Barclays, the dream of increasing the availability of
essential drugs to primary healthcare facilities has turned into a nightmare,
as implementation has focused on price reduction instead of volume, which is
not to the benefit of hospitals.
The temptation to game
the system has proved too much for even supposedly ethical western drug
companies to ignore. Nor is corruption limited to pharmaceutical companies,
with the broader healthcare market also under suspicion.
Read full article at: FT
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